LAST UPDATED: DECEMBER 20, 2023
Sixt Rent a Car, LLC (“SIXT”) respects your concerns about privacy. This Privacy Notice governs the privacy practices of SIXT in the United States. The notice does not apply to the handling of your personal information by any SIXT entities located outside the United States or by independent licensees or franchisees.
If you have questions about our privacy practices, please email us at privacy-us@sixt.com.
This Privacy Notice describes the personal data handling policies of SIXT as a data controller, including the following:
2. Information we collect and how it’s collected
3. How we use the information we collect, including retention of data
6. Your privacy and data rights, including disclosures for California
9. How we protect personal information
10. Updates to this Privacy Notice
Canada: If you are a resident of Canada, please contact privacy-can@sixt.com.
United Kingdom and European Union Residents: If you reside in the United Kingdom or European Union, or rented a vehicle in either of the above-mentioned places, please contact dataprotection@sixt.com.
BY USING ANY OF OUR WEBSITES OR APPS, YOU UNDERSTAND AND ACKNOWLEDGE WE WILL COLLECT AND USE YOUR PERSONAL INFORMATION AS DESCRIBED IN THIS PRIVACY NOTICE.
Sixt Rent a Car, LLC (“SIXT”) respects your concerns about privacy. This Privacy Notice describes the types of personal information we collect when you interact with us in connection with rental car reservations in the United States, and how SIXT collects, uses, retains and discloses your personal information. This Privacy Notice does not apply to the handling of your personal information by any SIXT entities located outside the United States, or by independent operators of SIXT-branded locations or websites.
Our websites and online marketing are not directed to, and Sixt does not knowingly collect personal information from minors. If you nevertheless believe that your child has provided us with their personal information, please contact privacy-us@sixt.com so we can assist with deleting their data.
You may connect with SIXT via our website, SIXT.com, our mobile site and application, via our Facebook page and other social media pages, or by calling our customer service center.
We collect information from you, directly and through third parties, in accordance with this Privacy Notice, when you contact us, interact with us in person, or online through our website, social media, or apps, or use our products or services. Other sources of information include travel sites with which we collaborate, information obtained from our parent or affiliate companies or information you provide when you participate in events or certain promotions. We may not be able to provide the services requested if you do not provide some of the information requested, and not providing the requested information may limit our ability to provide you with the level of service that you would otherwise expect from Sixt.
When renting a vehicle, joining one of our rental programs, being added as an additional driver to a rental or using Sixt for a service, we may collect the following information:
When you download our applications or visit or use our website, social media platforms or applications or interact with us using e-mail, texts, or other forms of electronic communications, we may use cookies, scripts or similar technologies to collect information like web logs, IP addresses, unique device identifiers, operating systems, geo-location information (such as, with your consent, the real-time geographic location of the device on which you install our mobile applications), clickstream data and how you interact with our websites. Permission to use your device’s camera enables you to upload your photo identification/driver’s license to your profile (where and when available).
Cookies and web beacons are used on our websites, mobile apps, electronic communications, and similar technology, to collect information by automated means to remember your preferences, improve user experience and tailor advertisements to you. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, is used to transmit information back to a web server. Our emails may also contain web beacons.
Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of our sites’ features. In addition, disabling cookies may cancel opt-outs that rely on cookies, such as web analytics or targeted advertising opt-outs.
We also may collect information from third parties including information from:
Please note that some of our rental locations are equipped with video monitoring for security purposes, which may capture your image while you are on our property.
We operate social media pages on third party networks and have social media icons on our sites. When you visit or link to our social media pages, or if you sign in to your account using your Apple or Google credentials, data is processed both by us and the applicable third party. Social media providers, Apple and Google are unaffiliated with us, and we are not responsible for their content or privacy practices. Social media providers, Apple and Google have their own terms of use and privacy policies, and we encourage you to review those policies whenever you visit their websites or interact with their platforms.
We also may use third-party website analytics tools (such as Omniture and Google Analytics), that collect information about visitor traffic on our sites and mobile applications. The information we may collect by automated means includes:
You can deactivate Google Analytics using a browser add-on if you do not wish the analysis to take place. You can download the add-on here: https://tools.google.com/dlpage/gaoptout?hl=en.
Some information collected may be maintained in a form that is not linked to a particular individual, such as vehicle information that is not connected to a passenger, or other aggregated, de-identified, or anonymized information, and this Privacy Notice does not apply to such non-personal information which we may collect and use or disclose for a variety of purposes. Any non-personal information that is linked or combined with personal information will be treated as personal information and is subject to this Privacy Notice.
We collect and use vehicle data in the following manner:
If you pair your (or a) mobile device with our vehicle’s navigation or infotainment system (such as Apple Car Play or OnStar, etc. or any other similar third party software or service) your personal information and other data may be transferred and stored on those systems, and we cannot guarantee the privacy or confidentiality of such information on third-party systems. You are responsible for deleting all such personal information from vehicles (including vehicle systems and devices) before your vehicle is returned.
On our websites, we may collect information about your online activities. You may see certain ads on this and other sites because we participate in advertising networks. Ad networks may include third-party ad servers, ad agencies, ad technology vendors, social networks, and research firms. We are not responsible for the privacy practices of these third parties, and we encourage you to read their privacy policies, which may apply to these third-party programs.
Ad networks allow us to target our advertising to users through demographic, behavioral and contextual means. These networks track your online activities over time across third-party websites or online services by collecting information through automated means, including through the use of cookies, web server logs, web beacons and other methods. The networks use this information to show you advertisements for SIXT and our business partners that are tailored to your individual interests. The information our ad network vendors collect includes information about your visits to websites that participate in the vendors’ advertising networks, such as the pages or advertisements you have viewed, and the actions you take on the sites. This data collection and ad targeting may take place both on our websites and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts.
We do not track our customers over time and across third party websites to provide targeted advertising on our websites. Some third-party websites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such websites, you should be able to set the do not track signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked. We utilize an automated tool designed to recognize Do Not Track settings and Global Privacy Controls in end-user browsers.
We may use the information we obtain about you to:
We also may use the information we obtain about you in other ways for which we provide specific notice.
Sixt has implemented a loyalty program to reward its repeat customers. Users are given “Gold”, “Platinum” or “Diamond” status based on the number of rentals or amounts spent in a given year; we use only our rental records and do not request any additional personal information from you for participation. To view the benefits and terms of participation in the loyalty programs and to join, please visit https://www.sixt.com/sixt-cards/#/. We may adjust the terms of participation from time to time. From time to time discounts are offered to members, which may be tiered according to status level, which are applied automatically when the member logs in to their account and completes a transaction at check-out.
We utilize a third party service provider to make available “digital cards” that you can opt to load into an Apple or Google wallet. The passes contain your name, email and status level. You may elect to receive push notifications on your device to inform you of offers and other promotions associated with your Sixt status and/or use of the wallet.
You may also receive discounts if you subscribe to our newsletter with your email address. Our collection of certain personal information about you allows us to operate the loyalty programs and newsletter subscription and provide member benefits.
You may withdraw from our loyalty program by requesting to delete your account and/or may withdraw from our newsletter subscription at any time, and you may delete the “digital card” from your applicable wallet application on your device at any time. However, we may continue to process information about you in connection with your rental transactions.
The price and service differences (including in connection with discounts and rewards) that are available to you through our loyalty program and newsletter subscription are based upon our reasonable determination of the value that we receive from collecting and retaining personal information about you in connection with operating our business. The estimated value considers a variety of factors, including, without limitation, our expenses incurred in collecting and processing the information, our expenses incurred in providing rewards to you, and the estimated marginal increase in revenue that we may derive from information related to a specific loyalty program participant.
We retain your personal for as long as you have an account with Sixt, as needed to fulfill our services or obligations to you, or as otherwise necessary for the processing purposes for which the information was originally collected. Additionally, we will retain your personal information for any legitimate business purposes, including any legal, accounting, archival or audit purposes. Depending on the state of the rental transaction, we are required by law to retain some of your personal information indefinitely. Once retention of the personal information is no longer necessary for the purposes outlined throughout this Privacy Notice, we will either delete, deidentify or anonymize the personal information or, if this is not possible (for example, because personal information has been stored in backup archives), then we will not further process the personal information until deletion, deidentification or anonymization is possible.
We may share the information we collect with:
We may also disclose information about you (i) if we are required to do so by law or legal process, (ii) when we believe disclosure is necessary to prevent harm or financial loss, (iii) to bring and defend claims, or (iv) in connection with an investigation of suspected or actual fraudulent or illegal activity.
We may share your data with a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer, liquidation or other disposition of all or any portion of our business, assets or stock with such third party, and we will use reasonable efforts to direct the transferee to use personal information you have provided to us in a manner that is consistent with our Privacy Notice. Following such a sale or transfer, you may contact the entity to which we transferred your personal information with any inquiries concerning the processing of that information.
We also may share the information about you in other ways for which we provide specific notice at the time of collection.
As stated above, we may share information with service providers and business partners that provide services on our behalf including, but not limited to:
We may share your contact information and, where applicable, driver qualification and other information with a Franchisee in order to facilitate your rental with a US franchisee.
We offer you certain choices about what information we collect from you, how we use and disclose the information, and how we communicate with you.
Here are the choices we offer:
*Marketing Emails*
You may choose not to receive marketing email communications from us by clicking on the unsubscribe link in the marketing emails or by unsubscribing your email from our newsletter at https://www.sixt.com/sixt-news/newsletter/newsletter-unsubscribe/. If you opt out, you will continue receiving emails related to your reservations as well as important information about your relationship with SIXT.
*Targeted Advertising & Tracking*
We may engage with advertising networks that are members of organizations or programs that manage the privacy choices that these ad networks offer to consumers. For example, you may opt out of receiving targeted advertising through the Network Advertising Initiative member ad networks by clicking here or the Digital Advertising Alliance member ad networks by clicking here. You may opt-out of targeted ads on Facebook by clicking here.
Please note that we also may work with ad networks that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.
*Geo-Location Information*
When you use a SIXT application on your mobile device, we may use the geo-location of the device to enhance your booking experience, and to provide you with notifications related to our locations, reservation information, local offers or other information that we think will be helpful in providing you with better services. You may choose not to share your geo-location details with us by adjusting the device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer. Please note that if you disable geo-location services for the SIXT application, you will not be able to take advantage of location-based features of the application.
*Camera Information*
With your consent, our application may utilize your device's camera. If you have allowed us to utilize your device's camera in the past and wish to revoke the permissions, please change the settings on your device.
*Cookies*
Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. Please note, however, that without cookies you may not be able to take full advantage of all of our sites’ features. In addition, disabling cookies may cancel opt-outs that rely on cookies, such as web analytics or targeted advertising opt-outs.
(a) General.
This section is subject to specific disclosures on privacy rights set forth below. We are committed to facilitating the exercise of your rights granted by the laws of your jurisdiction, which may include the right to request the correction, modification or deletion of your personal information and the right to opt out of the sale or sharing of your personal information (as applicable), including in the context of targeting advertising. We will do our best to honor your requests subject to any legal and contractual obligations. Subject to local law, you may have additional rights under the laws of your jurisdiction regarding your personal information, such as the right to appeal our decision regarding a data access request.
You may obtain a copy of certain personal information we maintain about you or update or correct inaccuracies in that information using the SIXT account you may establish on our website. In addition, if you believe other personal information we maintain about you is inaccurate, you may request that we correct or amend the information by contacting us as indicated in the “How to Contact Us” section of this Privacy Notice.
Section (b) below describes the rights of residents of California (and other jurisdictions that have adopted laws substantially similar to the California Consumer Privacy Act.
(b) Your California privacy rights and disclosures
If you are a resident of California (or another state that has adopted laws substantially similar to the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA)), you may exercise the following rights subject to certain exceptions and limitations:
The Right To Know:
The Right to Access:
The Right to Correct:
The Right to Delete:
Opt-out of sales:
Opt-out of Sharing:
Sensitive Information:
Nondiscrimination:
These rights are subject to statutory limitations, and we may choose to deny any request, if permitted to do so by applicable law.
You may submit a request to exercise your rights described above here. You may also call us toll free at 1-888-341-5688 . To opt out of sales, please click Do Not Sell or Share My Personal Information.
If you submit a data subject request, we will ask for your name, email address, phone number and your last rental agreement or reservation number, We may also require that you submit your request via the our site's standard authentication procedures (i.e., log on with user name and password to submit a request) and/or provide information about any historical transactions with us to ensure you are the person you say you are. If this information or these processes are insufficient to verify your identity and assess your privacy request, we may need to ask for additional information. You may also designate an authorized agent to make a CCPA privacy request.
The chart below summarizes the information described throughout this policy in a manner required by California law.
See our Privacy Notice for a description of the sources of the personal information we collect, as well as the business and commercial purposes for which we collect, use and share this information.
Under California law, some disclosures we make to vendors and business partners for consideration may qualify as “sales” from which you may opt-out.
Category | Do we collect this info? | Do we share this info with third parties for business purposes? | Do we disclose this info for valuable consideration? |
---|---|---|---|
Identifiers | Yes | Yes | Yes |
Online identifiers | Yes | Yes | Yes |
CA Customer Records Categories | Yes | Yes | No |
Protected Classification Characteristics | Yes, but only if you volunteer it to us or if your protected classification is displayed on your driver’s license (e.g., vision impaired) | Yes | No |
Commercial Information | Yes | Yes | No |
Internet or Network Information | Yes | Yes | Yes |
Geolocation Data | Yes, when you decide to grant us access to it | No | No |
Professional or Employment Information | Yes, when your reservation is associated with a corporate account | Yes | No |
Inferences | Yes | No | No |
The California Privacy Rights Act introduces “sensitive personal information” as a subcategory of personal information and it can be defined as personal information that reveals an individual’s: (a) social security number, driver’s license or state identification card, passport number, (B) account log-in, financial account, debit or credit card information in combination with any required security or access code, password, or credentials allowing access to an account; (C) precise geolocation; (D) racial or ethnic origin, religious or philosophical beliefs, or union membership; (E) the contents of a consumer’s mail, email and text messages; and (F) genetic data. Sensitive information Sixt collects includes driver’s license, state identification card, and/or passport numbers. This information is solely used for the purposes of processing the rental transaction between Sixt and its customer and not to infer characteristics about a consumer.
Our websites may contain links to other sites for your convenience and information. These sites may be operated by companies not affiliated with SIXT. Linked sites may have their own privacy notices, which you should review if you visit those websites. We are not responsible for the content of any websites not affiliated with SIXT, any use of those sites, or those sites’ privacy practices.
This is a U.S. website and application subject to U.S. laws, including those governing the privacy and security of your information. When we obtain personal information about you, we may process the information outside of the country in which you are located, including in the European Union and the United States. The countries in which we process the information may not have the same data protection laws as the country in which you are located. We will protect your information as described in this Privacy Notice.
We maintain administrative, technical and physical safeguards designed to assist us in protecting the personal information we collect against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.
Please note that no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures we have in place to safeguard personal information will never be defeated or fail, or that those measures will always be sufficient or effective.
To help protect yourself, you should safeguard your SIXT account user name and password and not share that information with anyone. You should not use the same user name and password for your SIXT account as you do for your other online accounts. Using the same log-in credentials across your online accounts may significantly increase the risk of identity theft and fraud. You should also sign off your account and close your browser window when you have finished your visit to our site. Please note that we will never ask for your SIXT account user name or password via email.
This Privacy Notice may be updated periodically. We will post a notice on SIXT.com to notify you of any material changes to our Privacy Notice and indicate at the bottom of the notice when it was most recently updated. We will also communicate changes as required by applicable law.
If you have any questions or comments about this Privacy Notice, or if you would like us to update information we have about you or your preferences, please contact us by email at privacy-us@sixt.com. You also may write to us at:
SIXT Rent A Car, LLC
Attention: Privacy / Legal
P.O. Box 8188
Fort Lauderdale, FL 33310
For questions or inquiries related to privacy and data protection, please email us at privacy-us@sixt.com.